2Basic SEO keyword tips - how to tell the search engines

1. Keyword in the URL
Just make sure that your URL is in the form www.example.com/red-widgets (.htm or .php or .aspx or whatever). Avoid URLs without the keyword eg www.example.com/products.htm?id=1234567. Not matter what you use to create your site, there will be a way to put the keyword in the URL - so use it. For the URL it is best to have only the keyword and no other junk.

2. Keyword in the title
It is also easy to use the keyword in the page title, eg "Red Widgets for sale Example.com". Do not repeat titles on all your pages, and do not dilute keywords by putting the same keyword in all your titles. Some extra wording in the title is a good idea, especially if it is good english and reads well