What is Anchor Text

Anchor text is the text inside an HTML link which is displayed to the web user. Anchor text is usually underlined.

Anchor text is weighted very heavily in the current Google algorithm.

The net effect of this is that if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords.

If you want your page to rank highly for a specific keyword combination, get people to link to you using those keywords as anchor text.

On Site Search Engine Optimisation:

• Effective Keyword Selection: Before you start it is essential that you thoroughly research your keywords so you are sure that when your site is linked on page one of Google it achieves the relevant results.
• Applying Correct Source Data: It is important the file, Meta names and descriptions are applied correctly
• Text and Content: It is important we write your website in order to get a greater consistency of keywords.
• Increasing the size and content of your website: We have a number of methods which will allow us to, over time, increase the size and content of your website.
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Intro To Search Engine Submission

How can I get my site listed with search engines? It sounds like a pretty simple question, but sadly, search engine submission can be a complicated subject.

Have no fear. This guide will take you through the essential and relatively easy steps you can take to get listed with search engines.

Before we begin, it's important to make a distinction between search engine submission and search engine optimization. These terms, along with others, are sometimes used synonymously to discuss different efforts to promote sites on search engines. However, within this section of Search Engine Watch, they will be used to refer to some very specific activities.

Search Engine Submission: Getting Listed

"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration.

Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.

Think of it as a lottery. Search engine submission is akin to your purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all.

Search Engine Optimization: Improving The Odds

"Search engine optimization" refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines (later in this guide, we will explain what these are).

Returning to the lottery example, let's assume there was a way to increase the odds of winning by picking your lottery numbers carefully. Search engine optimization is akin to this. It's making sure that the numbers you select are more likely to win than purchasing a set of numbers at random.

Search Engine Placement & Positioning: Ranking Well

Terms such as "search engine placement," "search engine positioning" and "search engine ranking" refer to a site actually doing well for particular terms or for a range of terms at search engines. This is the ultimate goal for many people -- to get that "top ten" ranking for a particular keyword or search terms.

source by www searchenginewatch.com

What is SEO

SEO stands for Search Engine Optimization. Today the use of search engines has increased considerably and when visitors make a search, they visit the sites that are listed in the first page of the search results. Thus, everyone wants to bring their site to the first page of the search engine listings. The quality traffic to the site can be increased with the help of SEO and thereby the revenue to the site also increases.

Keyword Analysis - Keywords are the corner stones of a website. Keyword Analysis should precede content development.

Content - Content forms the basis of any site. The content should be rich in keywords that the site focuses on.

Link Building - Link Building are the next step in the SEO process. The number of outbound links should be less than inbound links.

Search Engine submission - Submission of your site to quality search engines. There are both paid and free search engine submissions.

Meta Tags - Meta tags are very crucial in the SEO process. Relevant and sensible Meta tags only make the site search engine optimized.

Site Map - A good site map that does not have broken links is also necessary for the SEO process.

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SEO Checklist

• On-Page Content: More content on a page the better but use at least 300 words, content should contain relevant keywords, but do not overdue it.
• Search Friendly URL’s: Avoid dynamic URL’s, URL’s should contain keywords when relevant and have a consistent flow, use hyphens instead of underscores. For example: example.com/music/artist/artist-name.php
• Robots.txt: A robots.txt file should be used to tell search engine crawlers what content you do not want crawled.
• Title Tag Optimization: Avoid continuous repetition, limit yourself to no more than 120 characters, order keywords by importance.
• Meta Keywords: Don’t use more than a dozen keywords, keywords should revolve around page content, avoid continuous repetition.
• Header Tags: Use keywords in header tags ) to show importance and theme of a page - is the most relevant keyword, is the next…etc.
• Meta Description: Don’t use more than 225 characters, avoid continuous repetition of keywords, describe content on page.
• HTML Sitemap: Link to from footer, add links for primary and secondary content pages.
• XML Sitemap: submit directly to search engines.
• Images: Image file name should describe what image is (e.g. cape-cod-beach.jpg), use image ALT tags for relevant keywords.
• Redirects: use 301 redirect on old / unused domains.
• Code: Avoid heavy use of JavaScript, I-Frames, AJAX and other non-SEO friendly code.
• Domain: When possible use a domain that has a search engine presence and contains relevant keywords.
• Linking: Linking, both internal and inbound, are core to SEO success. Develop a comprehensive linking strategy that focuses on cross-linking within a website, within a network of websites and from external relevant websites. Link using keywords related to the page within the anchor text. In regards to inbound links it is quality over quantity.
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Google optimization tips

• insert keywords at right place on your meta tags.
• Name your Images with Descriptive Titles and alt text.
• Use relevant text on your website.
• Use Ad sense to assess overall content relevance.
• Optimize Your Title and Meta tags.
• Use anchor text keywords in links.
• Submit your website to search engines and directories.
• Content updates
• Internal Linking Structure
• Link Building { One Way , Two Way and three way }
• Article Posting
• Press Releases
• Forums Postings
• Advertising
• Google Site map Creation and setup
• Blogs creation
• Make some videos and submit them to the larger video sharing sites like Youtube.
• Take part in social bookmark sites. These can get some good quick traffic (don't spam).
• Pay for direct advertising on sites that are on the same subject as yours.
• Take part in PPC advertising including Google Adwords, Yahoo Search Marketing and Microsoft adcenter and etc..
• Make an affiliate program for your website.
• Do viral marketing by producing something with your sites link attached.
• Include your sites link in the signature of any emails that you send to people.
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Example Robots.txt Format

Allow indexing of everything
User-agent: *
Disallow:

Disallow indexing of everything
User-agent: *
Disallow: /

Disallow Googlebot from indexing of a folder, except for allowing the indexing of one file in that folder
User-agent: Googlebot
Disallow: /folder1/
Allow: /folder1/myfile.html

You can set Yahoo! Slurp crawl delays in your robots.txt file. Yahoo! offers background information

Their robots.txt crawl delay code looks like
User-agent: Slurp
Crawl-delay: 5
where the 5 is in seconds.


Microsoft's information is located in their Live Help menu , but is a bit harder to find. Their robots.txt crawl delay code looks like
User-agent: msnbot
Crawl-delay: 10
where the 10 is in second

crawlers/ robots/ Googlebot

crawlers/ robots/ Googlebot - Also known as a "bot" or a "spider", a search engine spider follows links to web pages and then reads and retains the information it finds. This information eventually becomes the "copy" of a website in a search engine index. This process is often referred to as "crawling" the web. "Googlebot" is the name of the search engine crawler that is most used by Google.

Google Sitemap Submission Made Easy!

According to the Official Google Webmaster Central Blog, the users now no longer have to specify the Sitemap file type in order to submit a Sitemap to Google! The search engine will now automatically determine as to what type of data is being submitted… In short – Sitemap submission has now become easier!

The origins of dynamic pages

Most dynamic web pages are generated in response to queries run against databases. Behind your widget website there is a large database of widgets. When a visitor comes to your site and looks for left-handed blue widgets, it is this database that supplies the response. The database provides that information to the visitor. Typically the visitor checks a box or selects from a list or even types text onto the page and presses a "submit" button. Once she jumps through those hoops, your visitor gets her page full of left-handed blue widgets.

How to make your website load fast

1. Use simple Design: Always go for simple Website Design It is easy to maintain and is quick to load up on visitor’s PC. Complicated design will increase loading time. Use minimum lines of code to develop the webpage.

2. Maximize the use of HTML and CSS: HTML (Hypertext Markup Language) is one of the most popular languages used in website design. Use HTML where ever possible to design your web pages. HTML coupled with CSS( Cascading Style Sheet) based coding of your web pages enables your website not only to load and navigate fast but also to be modified easily at a later stage if need be.

3. Use Light Images: A light webpage will load faster. Use only limited images be it text or picture in the image. This allows loading the webpage faster and even helps in SEO (Search Engine Optimization) of the website. It is easy for search engines to comprehend text on a webpage then an image. Use various image compression tools available online to reduce the image size in kilobytes to make it light. Generally a GIF image will be lighter than a JPEG one, but there is a bargain in terms of image quality in such a case.

4. Flash: Use of Flash in web pages may not be a very good idea. It does not stand very good in case you are trying to optimize your website for search engines like Yahoo, Google, MSN, etc. In addition it increases the loading time of webpage. So better option is to try and avoid a Flash website design. If still it is necessary use it within HTML site.

5. Use Tables: Loading time of tables is less because it is just HTML. Tables can be used everywhere it may be your home page, menu or somewhere else. It allows you to code and have a properly aligned design when you use tables in your coding. It definitely scores over frames. All kind of frames should be avoided on a website.

6. Increase Content Section: Content provides information about your services and your products to visitors. If used wisely content can make your webpage load faster. Imaging replacing a heavy image on your webpage which is there just to beautify the web page, with some meaningful content. This allows your website to perform better in search engine searches.

7. Text Link: In some sites you will find that buttons don’t fit properly on webpage. This can be due to size, shape or color of buttons. It is always desirable to use text links in place of graphics buttons. Another benefit of using text links is that you can use them within your text content area on a webpage.

8. Java Script: Main disadvantage of using JavaScript is that it is not supported by some browsers. It is also not search engine friendly and increase the loading time of page. So use it as less as possible. But on the other hand JavaScript is a very powerful tool in web programming and AJAX which is an advanced form of JavaScript is being used widely in web2.0 projects around the world.

9. Check Load time: Periodically check the load time of your website. On internet there are many free sites available where you can check the loading time for your website. This allows you to understand if any change to website has increased or decreased the loading time for your website. These webpage speed tests also provide you with valuable suggestion to improve you website performance.


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Page rank, an introduction

Google uses the ‘page rank algorithm’ amongst many other factors to determine which web pages are displayed at the top of search results. Expressed in a range from 0 to 10, the algorithm essentially ‘confers’ ranking from one page to another. Thus, for example, if a page rank 6 page links to you and there are no other external links on that page your page potentially gets a page rank boost of up to 4.8 (only a maximum of around 0.8 of the page’s own rank can be conferred). The reality is that the conferred ranking is distributed across ALL links on that page so a page rank 5 page with 5 links on it confers at most 0.8 page rank to each of its linked-to pages.

In practice, page rank is something the webmasters tend to obsess about, frankly because it is one of the few visual measures of ranking provided by Google, other than of course the presence of a site at the top of the search engine results pages (SERPs). Page rank is, in fact, a measure of . . .page rank. Many webmasters rigidly refuse to trade links with sites with lower page rank than their own, regardless of relevance. This is a mistake.

There are a good many page rank 0 websites that appear at the top of the results for relatively competitive terms. Equally some high page rank sites don’t appear for their target keywords. All of this indicates that, as you may expect, page rank is but one of many ranking factors in the Google algorithm.

The Google algorithm has developed over time and is far more complicated than it used to be. For example trusted sites will have higher search rankings and Google is known to have had teams hand reviewing high traffic and ‘major brand’ sites. The ranking that really matters is overall ranking in the SERPs. Over the last few years many methods have developed to improve a page’s rank. Today, Search Engine Optimisation (SEO) is the practice of promoting a site’s overall search ranking by using a combination of various legitimate techniques.

Visible Copy - Content is King

Content (visible copy) weighs heavily and is considered one of the primary areas of search engine optimization and marketing, hence the expression, Content is King.

Your content should be written in a way that grabs the users attention, while utilizing your targeted keywords and keyword phrases. There is a method to placement of the keywords and keyword phrases that will help your web site gain better placement in the search engines. Balance is essential and creating that balance takes knowledge and experience.

You should make it your goal to add at least one new page of content daily if possible. If not, then once a week is acceptable. You want to keep your website content fresh and give your visitors something to come back for on their next visit. Stale website content may not perform as well as fresh website content.

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Top 10 SEO Factors

Searchenginefactors.comprovides a great deal of information about various SEO factors, identifying numerous on-site optimization techniques and off-site (linking) tactics and summarizing the combined knowledge of leading SEO practioners. The top 10 techniques,

1. The page’s title tag (include keywords)
2. Link anchor text (include keywords)
3. Use of keywords in the document
4. The accessibility of the document (can search engines see it and read the content?)
5. Internal linking (linking within your site from one page to another)
6. Primary subject matter of your site (consistent use of your markets language, focus on content)
7. Links to external sites (quality links may reflect upon you, but don’t overdo it)
8. Link popularity in topical community (do other sites about your topic link to you?)
9. Global link popularity (do all kinds of sites link to you?)
10. Keyword spamming (a negative factor, don’t overuse your keywords)

Four important rules: how to get a #1 ranking on Google

A number 1 ranking in Google's search results for the right keyword can mean a lot of visitors and a lot of sales. That's why so many people want to be on Google's first result page.
Unfortunately, many people still don't know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google's first result page:

Rule #1: Don't try to fool Google
Google wants to return the most relevant web pages for a search query. They want to provide the best answer to a search query.

If you try to get a high ranking for a keyword for which your web page isn't really relevant then you won't get good results. Actually, you might be accused of spamming. If your website consists just of ads and affiliate links then it will be extremely difficult to get good rankings.
Make sure that your web pages will answer the questions of people who search for your keyword. The better your web pages match the interest of the web searchers the better rankings you will get. It takes some time to create good content but it will pay off in the long run.

Rule #2: Your web pages must show Google that they are relevant
A website about used car parts cannot get high rankings for a keyword such as "brain surgery". A high ranking for the keyword "used car parts" would be very beneficial to that site.
The problem is that Google must be able to find out that your web page is relevant for the keyword "used car parts". For that reason, you have to optimize your web pages. Optimizing your web pages simply means that you make it easy for Google to find out what your website is about.
When Google visits your web pages, it will analyze the following elements of your web pages:
The URL structure
The title tag and the meta tags
The body text
Headline tags
Image alt attributes
Your site architecture and the internal linking structure of your site
The outbound links
Many other factors in the HTML code of your web pages
Each element can contain your keyword and show Google that your website is relevant for that keyword. This doesn't mean that you can simply insert your keyword in these tags and that's it.
You can also over-optimize a website and that can get your website banned from Google's search results. It's important that you optimize the right elements and that you insert your keywords in the right frequency. Analyzing dozens of web page elements can be very time consuming. IBP's top 10 optimizer can help you to

Rule #3: Other websites must confirm that your web pages are relevant
In addition to optimized web page content, Google heavily relies on the links from other websites to your site. Basically, the other websites have to confirm that your website is relevant for a special keyword.

The more websites link to your website, the more visible it will be to Google. The more other websites use a special keyword as the linked text in the links to your website, the more important is your website for that keyword.

A web page that has been optimized for the keyword "used cars" can also get high rankings for the keyword "pre-owned cars" if enough websites link with that text to the page.
It is also important that the other web pages are related your site. If a website that is about vintage cars links to your "used car parts" website then this will have a bigger effect on your search engine rankings than a link from a candy shop website.

A link from a web page that only links to car related web pages is also more valuable than a link from a web page that links to all kind of pages. Getting the right links is crucial if you want to get on Google's first result page. IBP's link builder helps you to get these links.

Rule #4: Your website must have a clean history
The age of your domain and its history will also be considered by Google. A domain name that has been around for a long time will get high rankings more easily.
However, if your domain name has been used by spammers before, you might still suffer from the ranking penalties that have been applied to the previous content.
If you follow the rules above and change your web pages accordingly, your website will get top rankings on Google. It cannot be done over night but it's definitely something that can be done within a few weeks if you do the right things.

How do search engines analyze web pages

Search engines look at a number of elements that can appear on web pages and within queries that web surfers use to find these pages.

For example, search engines may look for the most frequent keyword in the web page, the number of times a particular keyword appears in the web page, the domain name associated with the web page, the number of links pointing to the page, the HTML tags in which a keyword appears and many other factors.

The patent filing indicates that search engines look at hundreds of different factors to rank web pages.

How search engines try to detect spammy pages

The are so many potential spam pages on the Internet that search engines cannot identify all spam pages manually.

To identify potential spam pages, search engines might manually label some web pages as spam and then take information from that pages to find other spam pages.

For example, a web page that uses keyword stuffing has more keywords than a legitimate page. By training the spam detection algorithm with a few web pages that use keyword stuffing, other web pages that use keyword stuffing can be detected automatically.

In other words, a spam detection algorithm labels web pages as spam or not spam by looking at decisions made by humans. According to the patent application, the algorithm might look at the following factors:

• the number of inbound links coming from labeled spam pages
• the top level domain of the site
• the quality of phrases in the document and density of keywords (spammy terms)
• the count of the most frequent term
• the count of the number of unique terms
• the total number of terms and the number of words in the path
• the number of words in the title
• the rank of the domain and the average number of words
• the top-level domain
• the number of hits within a domain
• the number of users of a domain
• the number of hits on a URL and the number of users of a URL
• the date the URL was crawled, the last date page changed
• many more factors

If your website uses similar elements as the spammy web page then it's likely that your website will be classified as spam. The usual impact of a website being labeled as spam is that the site might be pushed down in search results, or removed completely.

What does this mean for your website?

You should make sure that your web pages use similar elements as the top ranked pages instead of elements that can be found on spam pages.

The easiest way to make sure that your web pages use all the elements that are used by top ranked pages is to Analyze your web pags with IBP's Top 10 Optimizer. IBP will analyze all important elements of your web pages and it will tell you in plain English what you have to do so that your web pages get top 10 rankings.

If search engines label your website as spam you will lose a lot of visitors and customers. You should analyze all elements of your web pages to make sure that search engines label your web pages as high quality content and not as spam.

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