SEO Checklist

• On-Page Content: More content on a page the better but use at least 300 words, content should contain relevant keywords, but do not overdue it.
• Search Friendly URL’s: Avoid dynamic URL’s, URL’s should contain keywords when relevant and have a consistent flow, use hyphens instead of underscores. For example: example.com/music/artist/artist-name.php
• Robots.txt: A robots.txt file should be used to tell search engine crawlers what content you do not want crawled.
• Title Tag Optimization: Avoid continuous repetition, limit yourself to no more than 120 characters, order keywords by importance.
• Meta Keywords: Don’t use more than a dozen keywords, keywords should revolve around page content, avoid continuous repetition.
• Header Tags: Use keywords in header tags ) to show importance and theme of a page - is the most relevant keyword, is the next…etc.
• Meta Description: Don’t use more than 225 characters, avoid continuous repetition of keywords, describe content on page.
• HTML Sitemap: Link to from footer, add links for primary and secondary content pages.
• XML Sitemap: submit directly to search engines.
• Images: Image file name should describe what image is (e.g. cape-cod-beach.jpg), use image ALT tags for relevant keywords.
• Redirects: use 301 redirect on old / unused domains.
• Code: Avoid heavy use of JavaScript, I-Frames, AJAX and other non-SEO friendly code.
• Domain: When possible use a domain that has a search engine presence and contains relevant keywords.
• Linking: Linking, both internal and inbound, are core to SEO success. Develop a comprehensive linking strategy that focuses on cross-linking within a website, within a network of websites and from external relevant websites. Link using keywords related to the page within the anchor text. In regards to inbound links it is quality over quantity.
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