How can I get my site listed with search engines? It sounds like a pretty simple question, but sadly, search engine submission can be a complicated subject.
Have no fear. This guide will take you through the essential and relatively easy steps you can take to get listed with search engines.
Before we begin, it's important to make a distinction between search engine submission and search engine optimization. These terms, along with others, are sometimes used synonymously to discuss different efforts to promote sites on search engines. However, within this section of Search Engine Watch, they will be used to refer to some very specific activities.
Search Engine Submission: Getting Listed
"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration.
Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.
Think of it as a lottery. Search engine submission is akin to your purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all.
Search Engine Optimization: Improving The Odds
"Search engine optimization" refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines (later in this guide, we will explain what these are).
Returning to the lottery example, let's assume there was a way to increase the odds of winning by picking your lottery numbers carefully. Search engine optimization is akin to this. It's making sure that the numbers you select are more likely to win than purchasing a set of numbers at random.
Search Engine Placement & Positioning: Ranking Well
Terms such as "search engine placement," "search engine positioning" and "search engine ranking" refer to a site actually doing well for particular terms or for a range of terms at search engines. This is the ultimate goal for many people -- to get that "top ten" ranking for a particular keyword or search terms.
source by www searchenginewatch.com
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